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Trust Flow is a metric developed by Majestic, a leading SEO tool provider, that is widely used in the field of search engine optimization. It measures the quality and trustworthiness of a website's backlink profile. While Citation Flow focuses on the quantity of backlinks, Trust Flow evaluates the authority and credibility of the linking domains. Together, these metrics provide valuable insights into a website's overall backlink profile and help SEO professionals make informed decisions regarding their link-building strategies. The concept of Trust Flow is based on the idea that not all backlinks are created equal. Search engines consider some websites more trustworthy and authoritative than others. Trust Flow quantifies this trustworthiness by analyzing the quality of the websites that link to a particular website. If a website receives backlinks from highly reputable and trustworthy sources, its Trust Flow score will be higher, indicating a strong online reputation and credibility. Trust Flow relies on a sophisticated algorithm that takes into account numerous factors, such as the trustworthiness of the linking domains, the relevancy of the content, and the overall quality of the backlink profile. By evaluating these factors, Trust Flow provides a numerical score that represents the level of trust and authority associated with a website's backlinks.

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